|As I was develping the backstory for Hot Rod Girls Save The World and my little town of Anywhere, Wasgington, I needed a fictitious Gasoline Company to feature in the opening sequences of the film. I came up with Bad Gas.
BAD GAS- BACK STORY
"You don't have gas- unless you have Bad Gas!"
In 1914 two pacifist German gentleman, trying to escape the Great European War came to seek their fortunes in the United States. They were Gernert Von Baddenbreth and Sigmund D. Fukenshitzen. They had dabbeled in kerosene and petrol development for the German Military and thus decided to start a Gasoline Refinement company. The original name of the company was Badden-Shitzen, but fearing a name too long to easily roll off the tongue Gernert and Sigmund went with Gernert's 3 year old nephews slurring of the name- "Badden Gazen" later formalized into "Bad Gas." The company grew and became more popular in the New York and New Jersey areas.
Then too the young companies dismay, they were sued by Texaco for Trademark Infringement. It seems their logos star was a little too close to the Texaco brands. So they rotated the star upside down and viola, a new logo was born. This was the companies logo until several large and very vocal Southern Baptist churches picketed and boycotted the fledgling companies products, claiming that their logo contained the "Symbol of Satan." This led to yet another redesign of the Bad Gas logo by the Early Future Retro Mordernist artist Viktor Viktor.
After 2 years of waiting for Viktor Viktor to complete the new logo and nearly bankrupting the company (V. Viktor liked to work in the nude in a completely secured and closed off floor of the Empire State Building), the new logo was unveiled. It was a gala event with New Jersey Congressmen, U.S. Dignitaries, Celebrities and Newspaper Reporters all visible. The unveiling took place at the New Jersey Museum Of Early Future Retro Mordernist Art (or NJMOEFRMA as it's so often referred to by it's visitors). When the sheet came off, the crowd was stunned, many vomited, Viktor took off his clothes in drunken celebration (a scandal that rocked the country) and Gernert had a mild heart attack and had to be rushed to a New Jersey hospital. The logo was reluctantly put on all the Products of Bad Gas, but after one year, was pulled. It seems it was too hard to read and duplicate- and frankly nobody except Viktor Viktor liked it. The colors did however make it into future logo designs. Signs and original memorabilia with the Viktor Viktor Bad Gas logo regularly fetch large sums by collectors in auctions.
Having no funds to redesign their logo, or even barely keep Bad Gas afloat, the new logo was self designed by Sigmund with a typewriter and coffee cup. These were dark times for Bad Gas.
©2003 D.A. Sebasstian